Some more of the brilliant comments received from our customers from the Trophy Customer Survey 2014:

'I am very happy I have changed my dog's food to Trophy, after they were highly recommended.'

'Excellent food and a fantastic service'.

'Great advice from lovely people - my dog, for once, is happy with her food, and that is certainly saying something!'

'My Nutritional Advisor is excellent and has helped me in getting my Border Collie sorted with his unsettled tummy. A big thank you.'

'Great service and delivered promptly with a smile.'

'100% service and product, I could not ask for more.'

'My advisor is friendly and trustworthy. I also like the fact that he carries weighing scales, so I don't have to go to the vet every time I want my dogs weighed.'

More testimonials

Need Nutritional Advice?
Call us now on 01367 240333

Franchise Opportunities



About Us

Trophy Pet Foods was established in 1990, the first mobile pet food franchise. Since its conception, the company has been the market leader in its field and now has a large team of franchisees. A nationwide company with the knowledge, experience and know-how to make each of its franchisees successful.

The Trophy pet foods are made from only the best available ingredients and to the highest of standards. You have to have confidence in the products and services you sell and here at Trophy, this is easy to do. Trophy Pet Foods allows you to offer your customers Superior Nutrition at Affordable Prices. There is a huge range of branded Trophy pet foods, treats and accessories. The range is sold to the pet owning householder, the pet trade and other outlets within a defined area. This area will contain over 100,000 households with around 60,000 pets, so the market potential is enormous.

Customer service is a priority with nutritional advice, free home delivery, one stop shopping, skin and coat management, a comprehensive food range, pet care accessories and small mammal foods, all being available to the Trophy franchise to promote to their customers. Plus microchipping and healthcare, treats and accessories to ensure good add on sales. In addition, we have a new countryside range for all those new chicken owners, a wild bird seed range and we even do food for goats!

Trophy works closely with each franchise to establish a large customer base within the first few months. The best-formulated pet foods are of no use whatsoever unless they are eaten by the pet. Trophy have ensured that their products are palatable and tasty and that they appeal to the fussiest of eaters.

With a 'try before you buy' policy experienced franchisees can expect a 50-60% take up rate and great customer loyalty. Price, service, product choice, free home delivery, nutritional advice etc are all relevant factors for your customers switching to The Complete Trophy Pet Care Service.

A good image is vital to any new and existing business. Trophy's corporate image is second to none and each franchisee has their van fully sign written, making sure that everyone knows what they have to offer. This professional image is carried through to the uniform, name badges, promotional literature, leaflets, and advertising, samples, food bags and show equipment.

Your vehicle will also be kitted out with our own display module to create a mobile pet shop. Trophy Pet Foods can offer all the essential elements to launch, develop and grow a great mobile pet food franchise.

Training and Support

Trophy franchisees undergo a targeted training programme. The course includes operations, product knowledge, nutritional training, sales and marketing, canvassing, pricing structures, planning and problem solving, growth and development. This is carried out over the first few months in the franchisees own territory, following an intensive Head Office based programme.

The franchisees have full access to their own Trophy Franchise Support Manager (FSM), who carry out all support, development and growth plans. The FSM is responsible for the infield launch programme and will guide the new franchisee through their first year with Trophy.

Ongoing support is crucial and Trophy franchisees benefit from excellent communications, product development, free promotional literature, local & National advertising, help with growing the customer base, seminars, a franchisee council, motivational support and, of course, the FSM's. Plus seasonal newsletters for all your customers, brand building programmes, your own franchisee mentor, the Trophy web site with your own pages for an individual message to your customers and a referral scheme. And the now Famous Annual Conference!

After 17 years of operation, the Trophy Head Office Team have developed & perfected an excellent Launch Programme followed by some the best support around. This product knowledge, nutritional advice and sales technique is exactly what is needed to develop a large customer base. Everything is tailored towards this goal, allowing the franchisee to become profitable as soon as possible.

Who's Ideal for Us?

Here at Trophy we don’t do the hard sell approach, sales experience can help, but we can train you in this too if you don’t have this skill currently. You simply need to be focused, motivated to run your own business and prepared to work hard, putting in some long hours until you are established. Communication skills will also offer you success. This will be your very own local based business, with great flexibility and long term rewards.


Our current franchisees come from a variety of backgrounds, we have ex farmers, miners, bank managers, vet practice managers, plus teachers, factory shift workers and print managers, they are all now successful trophy franchisees! Anyone can apply to become one of our new franchisees.


In Conclusion


With the immediate strength of a large organisation behind you, our proven support and launch system and the support of our 90+ current franchisees you will never be without the knowledge you will need. We are market leaders in pet food home delivery and the original and largest mobile pet food franchise. Trophy is full members of the British Franchise Association, The Pet Food Manufacturers’ Association and is approved by the Ethical Company. We are proud to manufacture our food at our own plant in Northamptonshire and we use British ingredients, where we can, in all our foods.

To apply for a Free Information Pack (click here) or call 01367 243434