The Trophy Pet Food Franchise


About Us

Trophy Pet Foods has been established since the early 1990's, the first mobile pet food franchise in the UK. Since its conception, the company has been the market leader in its field and now has an substantial team of passionate pet people/franchisees. A nationwide company with the knowledge, experience and know-how to make each of its franchisees successful.

Convenience, Quality, British is what defines Trophy Pet Foods. From our Quality, British made pet foods, free home delivery service, free samples, competitive pricing, free nutritional advice from the experts, to your friendly customer service. All combine to provide a winning combination.

Here at Trophy we realise just how important and what a big decision it is to enter into a new venture and start a new business. But this is where franchising comes in. We have the correct skills, experience and know-how necessary to make your new Trophy business succeed. We are here to train, support and guide you along the way. Our tried and tested formula combined with our superb launch programme and support package are designed to ensure every new franchisee can grow and develop an exceptional local pet food business. There is immediately the strength of a large organisation behind you – a proven system.

The Trophy Pet Food Franchise:

  • Flexible working hours, working from home to suit both you and your customers
  • Exclusive Area
  • Unique British Brand, manufactured at our own plant
  • Sustainable High Margins
  • Expert training which not only gives our franchisees Trophy Nutritional Adviser status but also the knowledge & know-how to talk passionately and confidently to customers
  • Positive cash flow
  • Low food miles, sustainable sourced British ingredients
  • A Proven System
  • Huge Job Satisfaction

Trophy Pet Foods is a family run business, has a large team of successful, established franchisees and when you visit our Head Office in Oxfordshire you will see the support and back-up facilities that are in constant operation. This will enable you to visualise how it all works, from Head Office support, in the field, our distribution warehouse & plant, to your own area. A Trophy Pet Foods franchise provides the security of a strong brand that gives you the benefit of running your own business to suit your time and circumstances.

The Trophy Products

The Trophy pet foods are made from only the best available ingredients and to the highest of standards. In a thriving pet food market it is vital that our pet foods, products and services are of the highest calibre, whilst remaining competitively priced. Trophy has been in business for over 26 years and this background, knowledge, knowhow and research, coupled with working with our established Trophy franchisees has resulted in the unique brand and range of Trophy Pet Foods we see today.

Manufacturing our own foods at our own pet food plant allows our franchisees to have confidence in what is a Quality British Premium product that will ensure customer satisfaction and retention. Working with our qualified pet nutritionist our foods have modern, advanced formulas.

Our range is extensive and includes complete nutritionally balanced foods for all pets. Spread over 4 ranges (Premium, Holistic, Lifestyle and Standard) with 23 exclusive dog foods, 4 distinctive cat foods and a holistic tinned dog food range; our foods allow you to offer your customers a range of pricing structures, personal choice, specialist foods and value for money.

From puppies to mature dogs, active to weight loss, gluten free, hypo-allergenic, working dog diets, skin and coat management, allergies, food intolerances to digestive issues – we have a food that will suit. We also do food for the ‘normal’ pet dog, complete care cat foods, a wild bird seed range, chicken foods, as well as a small mammal range.

We stock a complete, evolving range of pet accessories, treats, pet care items, feeding utensils, grooming and hygiene products. This enables you to offer a one stop shopping concept. We really do cater for everything the British pet owner requires. We manufacture our food each week to maintain freshness and specially select the best ingredients available ensuring that the foods are nutritious, palatable and balanced.

Just a few of our key benefits:

  • Trophy Unique Natural Recipes
  • Rich in Human Grade Fresh Meat or Fish
  • 100% Satisfaction Guarantee
  • Complete Balanced Nutrition
  • No Artificial colourings, preservatives, flavourings or antioxidants
  • Naturally Hypo-Allergenic
  • Lower Feeding Rates / Price savings

Click here to read our product literature on our dog and cat ranges. This literature explains about the Trophy pet foods in full. Please do have a look at them as this will give you a greater insight into our products, the way we make them, and just how fabulous our pet foods are! 

Customer service is a priority with free nutritional advice, free home delivery, one stop shopping, skin and coat management, a comprehensive food range, pet care accessories and small mammal foods, all being available to the Trophy franchise to promote to their customers. Plus microchipping, free dog weighing  and healthcare items, treats & accessories to ensure good add on sales. 

Trophy works closely with each new franchisee to establish a large customer base within the first few months. With a 'try before you buy' policy experienced franchisees can expect a 50-60% take up rate and a high customer retention rate. Price, service, product choice, free home delivery, free nutritional advice etc are all relevant factors for your customers switching to The Complete Trophy Pet Care Service. Once a customer is a Trophy customer, they remain very loyal, with established Trophy franchisees reporting up to a 90% retention rate.

A good image is vital to any new and existing business. Trophy's corporate image is second to none and each franchisee has their van fully sign written, making sure that everyone knows what they have to offer. This professional image is carried through to the uniform, name badge, promotional literature, leaflets, and advertising; samples, food bags, starter packs and show equipment.

Your vehicle will also be kitted out with our own display module to create a mobile pet shop. Trophy Pet Foods can offer all the essential elements to launch, develop and grow a professional mobile pet food franchise.


Training and Support

The first 4 days training (spread over a week here at our offices in Oxfordshire) kick starts the business. Followed by 4 days of in field training in your area with your Franchise Support Manager (FSM). This is then followed by a 1 day work shop, after approximately 3 months of trading, to review and discuss your new business, consolidate and plan for the future. Also included is a further 1 day of Show/Event training by an established Trophy Franchisee to guide you through your first show or event.

Our franchisees have full access to their own Trophy Franchise Support Manager (FSM), who carry out all support, development and growth plans. The FSM is responsible for the infield launch programme and will also guide the new franchisee through their first few years with Trophy.

You are never alone when you form a partnership with Trophy Pet Foods, starting with a smooth and effective launch programme. We are also with you every step of the way, after all your success is our success! One of the many benefits of running your own business in conjunction with Trophy is the level of support we can provide for you. 

Ongoing support is crucial and Trophy franchisees benefit from excellent communications, product development, free promotional literature, Local & National advertising, help with growing the customer base, seminars, a franchisee council, motivational support and, of course, the FSM's. Plus seasonal newsletters for all your customers, brand building programmes, the main Trophy website and social media. Linked to the Trophy website, you will have your own pages for an individual message to your customers. Plus the Famous Annual Conference, a customer referral scheme and show/event support.

Over two decades, the Trophy Head Office Team have developed & perfected an excellent Launch Programme followed by some of the best support around. This product knowledge, nutritional advice and sales technique is exactly what is needed to develop a large customer base. Everything is tailored towards this goal, allowing the franchisee to become profitable as soon as possible.

Trophy Pet Foods Franchise: Package Includes

  • Ten Day Comprehensive Training Programme
  • Exclusive Territory, large enough to grow and expand
  • Local Advertising & Marketing
  • Starter packs of stationary and tools
  • Accounts Software & Tablet
  • Initial Starter Stock Pack
  • Trophy Van livery and display module
  • Nutritional Qualification
  • Corporate Identity
  • Trophy Show Equipment
  • All Promotional Literature
  • Effective Launch Programme & PR campaign
  • Comprehensive operating manuals
  • Dog weighing scales & trade scales
  • Full back up and Ongoing Support
  • Licencing rights
  • Franchise Support Manager
  • Brand Building & Proven System
  • Video Visual Aids & Tablet

The Trophy Pet Foods Franchise investment fee is £13,995 plus Vat and includes all of the above; there are no hidden extras. The franchisee will also need to fund a medium size van and working capital.

Pet Nutrition Qualification

An independent, professional qualification for all our new and existing Trophy franchisees - an independently certified CPD in pet nutrition and UK pet food legislation program. This professional CPD qualification will allow Trophy franchisees to offer a professional, dedicated service to their customers, built on trust, confidence in the advice given, and it will add value to the Trophy services, ensuring customers receive the best nutritional advice.

This nutritional qualification enhances the in house training provided and will allow franchisees to offer a more professional, qualified and dedicated service to their customers. This distant learning course will ensure that are franchisees are fully trained in pet nutrition, providing you with a Professional Development Qualification.

This course is included as part of your franchise package.

Videos & social media commercials

A visual aid for all customers to see how the Trophy services and foods can work for them. Downloadable to any device, these short video promos provide information on our services and foods, as well as nutritional information. All franchisees are provided with a tablet to easily show these visual aids to all customers and potential customers.

Who's Ideal for Us?

Here at Trophy we don’t do the hard sell approach, sales experience can help, but we can train you in this, if you don’t have this skill currently. You simply need to be focused, motivated to run your own business and prepared to work hard, putting in some long hours until you are established. Communication skills will also offer you success. This will be your very own local based business, with great flexibility, long term rewards and job satisfaction.

Our current franchisees come from a variety of backgrounds, we have ex farmers, miners, bank managers, vet practice managers, plus teachers, factory shift workers and print managers, they are all now successful Trophy franchisees! Anyone can apply to become one of our new Trophy franchisees.

What our Trophy franchisees say:

... At this stage we can see that we are making a living working in this environment of choice but still with lots of work to do, it does not happen overnight. Trophy allows you the grace to run your business with just the right amount of back up and advice when needed. The equipment supplied and training from the outset has been first class and after looking as we did at the competition (I use the term competition loosely) we are so glad we went with our instinct and chose by far the best product and team to work with. We genuinely believe that there is no better complete pet food on the UK market. This is constantly reinforced as we become yet more knowledgeable and the periodic seminars on Nutrition are right up to date. More importantly we repeatedly see the benefits in our customer’s dog’s health; no magic to it just good natural ingredients and more often than not, the customers see it too...

Dave & Maureen Hume

... A love of animals and a desire to see them thrive on the best food around is one of the main qualities you need.  We are very big on customer service and have a very loyal customer base that reflects this. We can plan out the day on our own terms and the support we get from Head Office is always friendly, never too much trouble and the advice is invaluable.

Matt Cose

... We couldn’t be more pleased with our decision to choose Trophy. This is our first business venture and we know it is a winner. We have 300 + returning customers at the moment...

John & Karen Purnell

...Trophy Pet Foods stood out as our number one option. We were very impressed with the pedigree within Trophy and their past and current performance. Whilst it was clear that the franchisors’ business was being run as a serious concern, it was also as clear that the ethos of the owners created an environment for new business to achieve their own goals. It’s hard to believe that we are only two and a half years in to this incredible journey with Trophy Pet Foods. Following becoming very disillusioned with traditional employment, Jen and I reached the decision that we need to do 'something' about it. 

So after starting with 4 existing mail order customers, we now have a customer base of over 530, two vans, a unit and two part time staff. Needless to say we are delighted and very proud to part of this fantastic network. The business is still growing and we are in a very fortune position where most of new business comes from referrals and we are always very grateful to our kind and loyal customers for this backing and support.

Matt & Jen Snell



In Conclusion

With the immediate strength of a large organisation behind you, our proven support and launch system and the support of our current franchisees you will never be without the knowledge you will need. We are market leaders in pet food home delivery and the original and leading mobile pet food franchise in the UK. Trophy Pet Foods are full members of the British Franchise Association and we are accredited by the Ethical Company. We are proud to manufacture our food at our own plant in Northamptonshire and are passionate about our vision - we have always believed that quality nutrition is key. We know that a local Trophy Nutritional Advisor / Franchisee is the best person to give friendly, expert nutritional advice. Whether the pet is overweight, young or mature, healthy, has an allergy or food intolerances, Trophy are here to help.

To apply for a Free Franchise Information Pack to discover more about this opportunity click here or call 01367 243434