Some more of the brilliant comments received from our customers from the Trophy Customer Survey 2014:

'I am very happy I have changed my dog's food to Trophy, after they were highly recommended.'

'Excellent food and a fantastic service'.

'Great advice from lovely people - my dog, for once, is happy with her food, and that is certainly saying something!'

'My Nutritional Advisor is excellent and has helped me in getting my Border Collie sorted with his unsettled tummy. A big thank you.'

'Great service and delivered promptly with a smile.'

'100% service and product, I could not ask for more.'

'My advisor is friendly and trustworthy. I also like the fact that he carries weighing scales, so I don't have to go to the vet every time I want my dogs weighed.'

More testimonials

Need Nutritional Advice?
Call us now on 01367 240333

Frequently asked questions


Firework Top Tips for pets

Fireworks can frighten our pets. 
Fireworks are enjoyed year-round by people but can be a source of fear for many animals. Follow our top tips to make firework celebrations less frightening for your pet. Planning ahead can help your pet cope with the firework season.

• Make sure your dog or cat always has somewhere to hide if he or she wants to and has access to this place at all times. For example this could be under some furniture or in a cupboard. Do provide a den or hiding place where your dog can feel safe.
• Do walk your dog when it is light outside during fireworks season. This reduces the chances of your pet being outside when fireworks are let off.
• Do ignore fearful behaviour, such as panting, shaking and whining. Dogs can pick up on their owners' anxiety which can increase the problem.
• Do ensure your dog is inside the house and close windows and curtains to muffle the sound of fireworks.
• Never punish or overly fuss over your pet when it's scared as this will only make things worse in the long run.
• Do provide distractions such as new toys and chews during fireworks season.
• Do stay in as much as possible with your pet during fireworks season as your normal habits will help them feel settled. The noise of the TV or music can also drown out the bangs. Ignore the firework noises yourself. Play with a toy to see if your dog wants to join in, but don’t force them to play.
• Do plug in a D.A.P. diffuser (available from your local Trophy Nutritional Advisor) into your dog's favourite room up to 14 days prior to a fireworks party, which contains a synthetic copy of their natural pheromones to help increase the sense of security. Try with Trophy Easy Going Herbs. 
• Make sure your cat has somewhere to hide if it wants to. For example this may be under some furniture or in a quiet corner. Don’t try and tempt your cat out as this will cause it to become more stressed.
Don’t forget small animals
• For outside pets, partly cover cages, pens and aviaries with blankets so that one area is well sound-proofed. Make sure that your pet is still able to look out. Provide lots of extra bedding so your pet has something to burrow in. Do check that they are ok from time to time.

My dog is overweight, what can I do to help him lose weight?
Around 35% of all dogs in the U.K. are now overweight or obese! In the Trophy Product Leaflets there is the

  • Reduce food intake.
  • Develop and stick to an exercise routine – see summer 2011 customer newsletter.
  • It is better to feed two or three small meals per day, rather than one large meal per day.
  • Stick to the feeding amounts recommended and do not overfeed. Feed a fixed amount each day.
  • Monitor your dog’s weight – get your local Trophy advisor to weigh your dog each month – this service  is free.
  • Keep referring to the PFMA Size–Ometer in the product leaflets. You should be able to easily feel but not  see the ribs.
  • Do not feed treats or titbits, no matter how hard this may be!
  • Never feed human food.
  • Keep a food diary, so the whole family can see what the dog has eaten so far on any one day!
  • Weight loss in a dog is a slow and steady process and can take up to 6 months to see a significant  difference. Remember calories need to be reduced and exercise needs to be increased.

Recommended products: Trophy Premium Lite, Trophy Premium Holistic, Trophy Diet

My Dog is underweight, how can I help him gain weight?

  • Feed a food which is high in oil and provides a good quality protein source.
  • Check the amount being fed and adjust as needed. If food is being increased in amount given,  feed an additional meal rather than offering overly large meals. Draw up a feeding schedule that all  members of the family must stick to. Do not feed treats or titbits. Do not feed in between meals.
  • If weight loss is due to stress, nervousness and or hyper-activity consider using a herbal blend to  help.
  • Consider a food formulated for dogs with digestive problems to help improve digestion and gut function.
  • Consider a herbal blend that promotes condition and appetite.
  • Check that there are no dental problems. If they have inflamed gums or tooth decay the pain this causes,  could be stopping them from eating.
  • Some detergents leave a residue in the feeding bowls that give a soapy taste. Do make sure the dog’s  bowl is well rinsed. Wash the bowl after each meal, it may not look dirty, but the oils in the food, mixed  with saliva will create a nasty smell and put dogs off from eating their meal.
  • Some dogs can be sensitive to noise and put them off eating their meals. Metal tags banging against  food bowls can be very distracting to sensitive dogs at mealtimes. Remove the collar before feeding. 
  • Ensure the dog is fed away from other pets or distractions, find a special place to feed them. 
  • Consult vet if symptoms persist.

Recommended Products: Trophy Premium Active, Trophy Premium Hypo-Allergenic, Trophy Premium  Duck & Vegetables, Trophy Lamb & Rice, Trophy Whole Body, Trophy Easy-Going.

My dog is suffering from loose/soft stools, what advice can you give me?
All dogs suffer from this from time to time and within 24 hours all will be back to normal. In most case this would  have been as a result of eating something they should not have or they may have had a minor upset that lasted  a short while.

  • May occur as a result of scavenging, be this of food or foreign matter / object.
  • Changing the diet dramatically may also cause diarrhoea.
  • It is suggested that the dog is not fed for 24 hours to allow the digestive system to clear. But ensure fresh  drinking water is still available. The normal diet can then be reintroduced. Please note than in 99% of cases there will be no need to change the food, unless the problem persists. 
  • If the problem persists, check the storage & condition of the food.
  • It is rare for a food that has normally been acceptable to cause the problem.
  • Most digestive upsets in a dog are just transient occurrences and will clear in a short while.
  • Look at the feeding rates being fed. Cut back and adjust as needed. In most cases the dog will be being  overfed.
  • Consider a lower protein / lower fat diet and one designed for dogs with a delicate / sensitive digestion.
  • Always ensure the dog has access to fresh water 
  • Consider a faecal score chart to help distinguish between loose stools and a scour (diarrhoea)
  • Consult your vet if symptoms persist.

Recommended products: Trophy Premium Maintenance, Trophy Premium Holistic, Trophy Premium  Hypo-Allergenic, Trophy Premium Lite, Trophy Chicken, Rice & Veg, Trophy Working Dog with  Chicken & Corn (Sensitive), Trophy Fuss Pot

My dog is a fussy eater. How can I encourage him to eat? He has little or no appetite.

  • Feed in small amounts, little and often.
  • Use a complete food, which can be left down for ad-lib feeding. However do change the food regularly to  ensure it is fresh.
  • Add warm water, small amounts of marmite or honey to the food to moisten food and help stimulate  appetite.
  • Do not be tempted to feed other foods not formulated for dogs or feed in between mealtimes. Set a feeding  regime.
  • Keep treats and titbits to an absolute minimum, no treats is best.
  • Consider using a herbal blend to promote appetite.
  • If the amount of food fed is an issue, consider using a higher nutrient specification which can then be fed  in a lower quantity. This will ensure that nutrient requirements are met in a smaller amount.
  • Change the food fed, occasionally (but stick within the same range) to give a variety in flavours.

Recommended Products: Trophy Premium Duck & Vegetables, Trophy Hypo-Allergenic, Trophy Special,  Trophy Premium Active, Trophy Fuss Pot, Trophy Whole Body.

My dog is suffering from itchy, irritated skin – what could be causing this and how can I help to improve it?

  • It is often difficult to determine the exact cause of the problem. However common problems include: 
    • Wheat Gluten Allergy
    • Natural elements such as: dust house mite, pollen, fleas, household goods like air fresheners,  plug in fragrances etc.
    • Food intolerance
  • It is possible for a dog in mid life to develop an adverse reaction to a food that has in the past been  acceptable.
  • Common food intolerances are to wheat, dairy products, soya and beef.
  • There is no such thing as a universal hypo-allergenic food. It can only be hyper- allergenic to the dog, if  the dog is not allergic to the ingredients it contains. However a diet that contains ingredients that the dog  is not intolerant to will solve the problem. The only way to determine this is by exclusion diets.
  • As a first step feed a product formulated for dogs prone to this type of sensitivity. I.E. One that does not  contain the most likely problem ingredients. Wheat being the main one.
  • Choose a food that has a high level of Omega 6 & 3 fatty acids, as these will benefit the skin and coat.
  • Choose a food that has other key ingredients to promote a healthy skin and coat, such as biotin.
  • Consider a herbal blend to promote the skin and coat condition.
  • Remember that skin irritation can also be seasonal and hormonally driven.

Recommended Products: Trophy Premium Hypo-Allergenic, Trophy Premium Duck & Vegetables,  Trophy Premium Lite, Trophy Premium Holistic, Trophy Premium Maintenance, Trophy Seaweed & Nettle.

My dogs can’t eat any of the Trophy dog foods as he is allergic to chicken and all products contain  chicken fat!

Trophy uses chicken fat in our recipes as it is widely considered to be the highest quality and most digestible fat  source for dogs. The chicken fat is filtered and purified to remove the protein molecules and therefore the fat  itself cannot cause an allergic response. Our recipes which are chicken meal / protein free may well be suitable  for a dog that cannot have chicken protein.

Recommended Products: Trophy Premium Hypo-Allergenic, Trophy Premium Duck & Vegetables.

I have read that beet pulp is a poor quality, cheap filler, with little nutritional value. And it’s bad for my  dog’s teeth. Why, therefore do you use it in your foods?

It is a fact that beet pulp is one of the best fibre sources available for dogs as it contains both soluble and insoluble  fibre. The soluble fibre is a good food source for the friendly bacteria in the gut and the insoluble fibre ensures the  correct transition time of food passage through the gut. This leads to maximum digestion and absorption of the nutrients in the food. 

Beet pulp also provides texture to the kibble, ensuring it fractures well in the mouth and therefore could promote  good oral health. Beet pulp comes from the sugar beet plant, however all the sugar has been extracted before we  use it, we use unmolassed beet pulp. It is therefore not bad for your dog’s teeth.

Corn/Maize is not a desirable ingredient in dog foods! Why use it?

The maize we use in our foods is over 80% digestible. This is achieved by ensuring it is well ground before use  and by making sure that an optimal extrusion temperature is met during the baking. Size and heat affect digestibility.  Maize is used as it is an excellent energy source; a sustained energy release throughout the day is achieved. With  most owners feeding once or twice per day, this combination of rice, maize and beet pulp helps promote this  sustained energy release.

Allergies to maize are very rare. Wheat gluten, soya, dairy and beef are the more likely ingredients to course an issue. All manner of ingredients are often suspected of being responsible for the symptoms of allergies, when it  can often be the case that environmental factors, such as grass pollen, fleas, dust mites, air fresheners etc are  causing the problem. An immune response to these environmental allergens is much more common, than a true  food allergy. Symptoms are often identical and food allergy testing is not 100% reliable, so it is difficult to pin  down what is causing the allergic reaction. Trophy does produce a complete cereal free food, which is totally  gluten free, so start with this.

Recommended Products: Trophy Premium Duck & Vegetables.

Will changing my dog’s diet cure his colitis?

Colitis is not as such a medical condition (it is a term used to describe inflammation and irritation of the colon).  Symptoms are loose stools, which are often covered in mucus and there may also be fresh blood evident. There  are many possible causes of colitis. A good diet and food management can be very helpful, but it is not a cure.  It is essential that the root cause is diagnosed by your vet and treated accordingly.

Unfortunately many owners find themselves trying all manner of new foods, but not seeing an improvement in  stool formation. This is because there will be an underlying reason for the symptoms. A high quality, low fat,  hyper-allergenic food will help and in some cases will lessen the bouts of diarrhoea. However please seek  veterinary advice in the first instance.

Recommended Products: Trophy Premium Lite, Trophy Premium Holistic.

Ageing in dogs

The problems associated with ageing will vary with each individual dog. There will be the steady deterioration in cells, cell systems, organs and outward appearance. There may well be a reduced immune function, loss of cognitive abilities and loss of sensory perception. The need for rest increases and this reduction in exercise can lead to many other problems. And there could be problems with sleeping and a reduced ability to cope with stress and / or change of routine.
However, there are some things that can be done to put off and / or slow down the ageing process. With a life-time approach on things like – calorie restriction – never allow your dog to become overweight; optimum nutrition – always feed a quality (Trophy) Premium dog food; making time for and ensuring that your dog gets plenty of regular exercise; ensuring that your dogs food provides plenty of natural antioxidants that support the immune function (just like Trophy Premium Dog Foods do); and finally, it may well be advisable to neuter / spade your dog.
Life expectancy will, of course, depend on genetics, breed, environment, life-style and nutrition. Smaller breeds do tend to live longer than larger breeds. (Deeb and Wolf 1994), but by having this life-time approach it may help slow down the ageing process.
There are certain myths about the older dog that research has shown not to be the case: there is no evidence, for example, that digestibility deteriorates with age, protein requirements do not have to decrease, in fact for a normal older dog, where it is important to maintain muscle mass, protein is essential. Energy requirements do not always have to decrease in old age, again, as well exercised older dog, will still have a need for a moderate amount of energy. And finally we may well accept a decline in cognitive function but optimum nutrition and mental stimulation can help to offset this.
Recommended Products: Trophy Premium Holistic Mature.
Why do dogs eat grass?

Dogs love to munch away on grass and some even make it part of their daily routine. Fortunately, most experts believe it isn't something you should worry about. Nearly every dog eats grass sometimes, and some dogs eat it all the time. You would think that by now we would have a good reason why they do it. But we don’t. Dogs explore their worlds with their noses and mouths... And there's the grass - attractive, sweet, with an appealing texture and it's very accessible on the ground. Why not eat it?

Dogs are very flexible in their tastes. They'll eat their dog food, then walk over to see if there's anything good left in the rubbish bin. Basically, they'll eat or try to eat, whatever they find in front of them. They didn't care too much if had been lying in the sun for a week or was half-buried or even had other things crawling in it. It is food to them and they are not going to pass it up.

Dogs, unlike their catty counterparts, are not carnivores. But they're not like your normal omnivores, either. For tens of thousands of years, these opportunistic scavengers have devoured anything and everything, as long as it fulfilled their basic dietary requirements. Dogs are best described as carnivorous omnivores. They don't need to eat grass or vegetable matter from the garden anymore because most commercial dog foods are nutritionally complete. But dogs aren't nutritionists they just know what they like. Their natural instincts tell them that grass can be eaten, so they eat it.

Vets still aren't sure if dogs eat grass because they feel sick or if their stomachs get upset after they have eaten the grass. One theory suggests that there's something in grass that does stimulate the urge to vomit. Another theory suggests that when ingested, the grass blade tickles the throat and stomach lining; this sensation, in turn, may cause the dog to vomit, again we don’t really know.

So, when you think about it, grass munching isn’t that bad at all, just be aware that when grass has been treated with insecticides, herbicides, or other chemicals it can be very hazardous to your dog. Avoiding letting your dog eat grass in public places is a good idea as some areas could have been treated with these type of chemicals.
Help! What is my dog allergic to?
It has long been thought that the most common dietary allergen is wheat. Whereas only around 5% of dogs have a true allergy to wheat. Other provocative ingredients can be beef, soya and dairy products which are present in many brands of dog foods and most treats. Sometimes they are shown on the ingredient listings as “derivatives of meat” or “meat and animal derivatives”. Therefore it is best to buy brands, such as Trophy Pet Foods which include only named ingredients. That way you know what you are feeding and can exclude a known allergen.

Dogs can develop allergies to any ingredient and finding out what this is can be hard. Vets often favour a prescription diet of some sort that contains hydrolysed protein. Hydroysation breaks down the proteins into tiny fractions which the immune system may cope with a wee bit better. These diets can be useful in cases where food allergies are suspected, but the exact culprit can never be pinpointed. The problem being that allergy prone dogs can develop intolerances to any ingredient, hydrolysed or otherwise! Another massive disadvantage is the very high cost of these prescription diets. To further confound matters, food allergy testing is expensive, in most cases not covered under pet insurance and is unreliable. An exclusion food trial is often the best way forward. Something you can do at home over period of time and does not cost the earth. Ask your local Trophy nutritional advisor about the best way to go about this.

Remember that treats are food too and these need to be looked at in terms of what ingredients are in them. If your dog is eating any of the ingredients most commonly associated with allergens eliminate these first. It’s a good place to start – wheat, dairy, soya, beef. Try our Trophy Premium or Holistic Range, which contain none of these ingredients and lots of key benefits for the allergy prone dog.

Many food allergies manifest in skin issues and going to the loo issues. Look out for itchy feet, poor skin and coat condition, constant diarrhoea. Some will have skin and digestive issues, some may just have skin issues. However, as we learn more about what dogs can be allergic too, it is becoming increasing not a food problem. If you are already feeding a Hypo-Allergenic, wheat, beef & soya free Trophy Premium food, it is unlikely to be food related (it could be) but it may well be an Atopy problem and this can often be overlooked by vets, who generally like to go down the food route first and then sell you an expensive food.

Atopy (adverse immune response to inhalant allergens) can show as almost identical skin symptoms to those of food allergies. And is much more common that a food allergy, so you need to rule these out should the modified diet fail to reap the desired results. Pollen, dust house mite, concrete dust, plug in air fresheners etc are all known allergens.

Bear in mind that it can take 6-8 weeks for the body to eliminate residue from ingredients it has not liked. So it’s important to give a food trial a fair chance. Unless the symptoms get far worse on the new food! The intestinal tract may well have suffered a wee bit of damage so it important to make life as easy as you can from this point forward for the immune and digestion system – Trophy Premium Lite, Trophy Premium Hypoallergenic, Trophy Premium Holistic and Trophy Duck and Veg are all very suitable diets to try and in most cases will help.

In conclusion. We hope you have found these FAQ useful and that they have dispelled some of the myth  surrounding complete pet foods. The internet has a lot to answer for! While there are a huge number of excellent  websites and forums where owners can source accurate and informative information, there are also some which  contain misleading and inaccurate information. And where this information is put forward as fact with little or no  scientific evidence to support it; it is misleading.

Here at Trophy we are happy to answer any question you may have concerning our foods, pet nutrition, general  advice etc. So do give us a call on 01367 243434 or 01367 240333. We will be delighted to hear from you.