Trophy Pet Foods Mercia

Hello I am Jen Coleman and I am the Trophy Pet Foods Franchisee for Sutton Coldfield and its surrounding areas including; Tamworth, Erdington, Minworth & Castle Bromwich to name a few. Below you can read about our amazing foods and find out a bit more about me. 

About our food

Trophy Pet Food is made in Britain, using human-grade ingredients sourced from British farmers wherever possible – this ensures that not only do we help support British farmers but our food is also very low on food miles!  We offer a wide range of foods for all stages of a pet’s life and your budget.  Trophy understands how important an animal’s diet is and they are always making sure their ingredients are super healthy and nothing but beneficial for your pet.

We do not test our food or any of the ingredients on any caged animals – as testament to this we have been awarded the Good Shopping Guide Ethical Award which we are all very proud of. Read more here and compare us to the current brand you are using:

What Trophy Mercia can offer you and, more importantly, your pets

Free home delivery with a friendly service

10% off your first order direct with me

Premium Dog & Cat food & treats

Dog & cat accessories, such as bowls, collars, dog leads & toys

Grain-free and Hypoallergenic options for the sensitive dog or cat

Healthy diets, rich in human-grade meats

Made in the UK – low food miles 

A range for all budgets and life stages

Free Samples – just contact me on 07956 995852

Free Nutritional Advice

Free pet weighing

A referral scheme – for every friend or family member you recommend who then buy from me you will get 10% off your following order

About me

As previously mentioned my name is Jen and I cover the Sutton Coldfield area of the West Midlands and I have been up and running since 2014. I have always loved animals and I have a HND in Animal Care and Management. Working with Trophy I am able to spend my days meeting lots of lovely people and their gorgeous pets which makes for a pretty amazing workday. 

I joined the Trophy team when we rescued our dog Bronn back in 2014. When we rescued him he had terrible stomach and joint issues. After some research we came across Trophy and tried a bag of their Premium Lite with Bronn. After about 4 weeks everyone noticed such a difference in him, his joints were so much better he was actually able to jump on the sofa without yelping in pain and his tummy had settled down brilliantly. After seeing firsthand what an amazing food Trophy was and also how ethically motivated they are I decided to join their team.

Sadly Bronn is no longer with us but my other rescue dog Bree is loving life on our Holistic Small Bite, and every now and then she gets treated to a tin of our Holistic Chicken and Vegetables. She was rescued from a puppy farm where she was used to breed litters. When we first brought her home her fur wasn’t very soft or silky and she was skin and bones, when we stroked her we thought we were going to break her.  But since being with us her coat has improved so much and she’s now at a really healthy weight and she looks super which is all down to being on Trophy food.

If you are interested in trying any samples of our fabulous foods or just need some advice please don’t hesitate to call or text me on 07956 995852 or email me at

My Facebook page is where you can find more information.

Alternatively you can get some free samples here