The Ethical Company Organisation


Trophy Pet Foods is independently accredited by The Ethical Company Organisation and we are proud to hold a higher than average ranking. This standard sets the benchmark for Corporate Social Responsibility. This involved an application process and a full review of the brand’s ethical policies and practices. Trophy is subject to an annual review to ensure the company maintains high ethical standards.

The Good Shopping guide identifies Trophy as a cruelty-free pet food brand and one of The Good Shopping Guide’s top-rated ethical brands. The brand receives an excellent Good Shopping Guide ethical score of 75 in their Ethical Pet Food Ratings Table and therefore successfully passes the ethical benchmark. The Good Shopping Guide encourages other companies in the Cat & Dog Food sector to follow Trophy’s example and adopt more ethical policies and practices.

The Good Shopping Guide states that:

  • Trophy performs well across the criteria, and particularly for Animal Welfare standards due to its opposition to animal testing and clean record on any animal welfare criticisms.
  • Made in limited batches (reducing waste, overproduction and overconsumption of energy and resources), Trophy is a small business, with sustainability at heart.
  • The brand’s British made and majority British-grown products cuts down on food miles, and supports local agricultural economies.
  • Some of these products come in recyclable packaging, for example tin cans and compostable dog poo bags made from corn starch!

As a result, Trophy is permitted to use the Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Trophy as an ethical brand


Explore our range of products

Please select an animal to view our Trophy pet food range or treats and accessories

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