About us

We are Pauline and Fred Lormor and we have a Trophy Pet Food business, serving our customers across the Norwich region, from Cromer, Norwich and Sheringham to King’s Lynn and all around. We can deliver, free of charge, at a time to suit you – and we’re also on hand to advise, offer a free weighing service and help with any issues you might have with your dogs and cats. Being a Trophy qualified Nutritional Adviser, it’s all part of the customer service we are so proud to provide.

Pauline decided to join ranks with the Trophy team well over a decade ago to bring the excellent product to Norfolk. She carefully studied the nutritional values of Trophy and is now a proud and passionate franchisee who is more than happy to provide free samples or taste trials with her ‘try before you buy’ policy to anybody who is concerned about what their pet may be eating.

Pauline discovered Trophy for her beloved Fox Terrier Sally who had been diagnosed with Cushing’s Disease. She researched the best diet for her and trialled the Premium Hypoallergenic range. Pauline and Fred were astounded at the significant improvement in her well-being.

If you’d like to know more about the 100% natural Trophy range and its benefits, we’d be more than pleased to come and see you.

Pauline and Fred

Services we provide

  • 100% Satisfaction Guaranteed
    Try us with complete confidence. If you have not seen a difference in your dog after feeding for 28 days ‘the Trophy Way’ or are not satisfied, we will refund or replace the product for you.
  • Free Nutritional Consultation
    The world of pet food can be confusing as the number of ailments, sensitivities, allergies, intolerances in dogs increase. Time then for some qualified advice from a trained Nutritional Adviser.
  • Free Trophy Taste Test
    Give us a call or send us a message to arrange a visit from one of our qualified Trophy Nutritional Advisors, you can ask questions and your pet can try a tasty sample in the comfort of your home.
  • Free Coat Condition Check
    We can provide a FREE coat condition check and provide lots of advice & tips for: Getting that shine back - Boosting shine for show time - Healing sore or flaky skin - Clearing fleas, ticks & mites.
  • Free Mobile Pet Weighing
    Sadly, around 35% of all dogs in the UK are overweight! With the aid of our expertise and the PFMA Size-O-meter we will be able to ensure your pet achieves and maintains its perfect healthy shape.
  • Free Home Delivery
    All our products are delivered free to your home via one of our fully trained team. Passionate about pets, focused on a quality service. As part of the Trophy team, we make sure that customer service is our number one priority. We are committed to ensuring you receive food and products for all your pets' needs.

Areas we cover

  • Cromer
  • Sheringham
  • Holt
  • North Walsham
  • Fakenham

Our service area map

Norwich, Dereham, Fakeham, Wells-next-the-Sea, Walsingham, Melton Constable, Cromer, Holt, Sheringham, King's Lynn, Sandringham, Hunstanton, Swaffham, Sandringham

See what our customers think


Ben Jones

Have had the pleasure of Fred and Pauline’s knowledge of their products for many years now and would have no hesitation in recommending them to anyone. Our Vet commented that our red fox labradors were in peak condition!..helped by the food they are on…also our 2 Sprockers…Just give them a ring and find out for yourselves!

Find the perfect food for you

Find your perfect food

Telling us about your pets helps us provide a better service tailored to your pets individual needs.

Explore our range of products

We make a wide range of pet food including grain-free, lite diets, puppy, mature, adult and cereal-free options.

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