Best advice for healthy weight management

Oct 22, 2021 8:04:01 PM

In this blog, we will explore the often uncomfortable and increasingly worryingly subject of pet obesity. For your and your pet’s benefit this article covers:

  • The ‘size’ of the issue
  • How to tell if your pet is in good shape
  • How to get back on track to a healthy weight
  • Suggested and related products
  • Useful tools


The ‘size’ of the issue:

  •  74% of veterinary professionals surveyed by the Pet Food Manufacturers’ Association (PFMA) believe that the prevalence of obesity has increased over the last five years. In fact, vets have confirmed that 51% of dogs, 44% of cats and 29% of small mammals are overweight or obese!
  • All these figures have increased since the PFMA’s research five years ago (dogs were at 45%, cats 40%, and small mammals 28% in 2015).
  • 100% of vets were concerned about the incidence of obesity and 73% stated it was ‘one of the most prevalent conditions seen’.


  • In this short video (1:15), Pauline Devlin explains issues surrounding obesity and the importance of keeping pets happy and healthy:

How to tell if your pet is in good shape:

The Pet Food Manufacturers’ Association (PFMA), works with many pet nutrition experts who have helped create a set of tools and resources to help owners support the healthy weight management of their pets.

1. Start with Marisa and her very quick guide on how to use the PFMA’s Size-O-Meter (below) to help monitor your pet’s size and weight:

 2. Next, download or view the relevant Size-O-Meter from the options below:

dog-size-o-meter   cat-size-o-meter   rabbit-size-o-meter

How to get back on track to a healthy weight:

    • Step 1 - If you discover your pet is overweight, or you notice a sudden weight gain or loss, talk to your vet. This will help rule out any underlying health issue.

    • Step 2 - Find the product that is best suited to your pet. Ask your veterinarian or book an online consultation with one of our independently qualified Nutritional Advisers here. (

    • Step 3 - Follow the product’s feeding guide, as a starting point. However, adjustments will be needed depending on your pet’s age, neuter status, breed, lifestyle, and activity level. If in doubt, contact us for free advice for your Trophy product. (

    • Step 4 - Weigh food portions with kitchen scales until you know the right amount to feed when using a cup. Pre-weigh/bag as much food as you can to ensure that all family members feed the same amount. As a starting point, our feed rate calculator is a great guide.

    • Step 5 - If you choose to treat your pet, do so occasionally. Adjust meals accordingly to help control calorie intake. Avoid human food and table scraps. If you’d like to get scientific, you can use our calorie calculator tool to calculate your pet’s Daily Energy Requirement (DER). (

    • Step 6 - Keep your pet moving! Ensure an active lifestyle with lots of walks and playtime. This is mutually beneficial to you and your pet.

    • Step 7 - Weigh your pet regularly and check their body condition using the PFMA’s pet Size-O-Meter. Ideally you should be able to feel their ribs with very light finger pressure. Your local Trophy Nutritional Adviser carries a set of vet scales on their van and can help you with this. Check to see if you have an Adviser local to you here. (

    • Step 8 –-See step 1!

Top Tip: Get the whole family involved to ensure success. Use the ‘Weight and body condition’ and ‘Food diary’ posters to track your progress, use the ‘Did you know’ poster to help educate your family and ask them to buy-in to the process by signing the ‘Family pledge’ poster!


Sugested and related products:

Try one or more of those tools


Calorie calculator

Energy requirements vary considerably between individual dogs, even between siblings kept under the same conditions! This wide variation between individual animals can be driven by differences in age, breed, body condition, activity level and so on. Our tool will proved you with a good starting point to help you understand how to make a better feeding choice for your pet.


Price per day calculator

We believe in delivering value. As we do not do 'shrinkflation', or cut corners on raw materials, or cheat by adding inappropriate filler ingredients, we recognise that our big bag prices can appear, to some, as intimidating at first glance. So, let us help you take comfort in how little it will cost to feed your beloved furry friend.

Food Finder.png

Food finder tool

The food you choose plays a huge part in keeping your pet healthy and happy. By feeding Trophy you are making an ‘Excellent’ choice. Whilst nothing will beat a free consultation with one of our independently qualified Nutritional Advisers, our Food Finder Tool will take you on an exploratory journey to what we believe will be a great decision!


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